Speight's SUMMIT Ultra

The Background

To meet the demands of everyday kiwi's pursuit of a healthier lifestyle Lion introduced Speight's SUMMIT Ultra Low Carb beer. With 75% less carbs and full of flavour Ultra allows a refreshing reward after a hard day's work or excercise, without the guilt.

The Brief

AMS was tasked to develop a range of promotional product that would complement this everyday kiwi bloke. It needed to be compelling to the targeted consumer with qulaity level befitting the brand and its attributes.

Solution

Lion teamed up with AMS to create a contemporary range of highly functional active wear and accessories to compliment and reward this everyday. By partnering our factories we were able to offer a number of newly developed fabrications and styles targeted at this demographic.

Result

On the back of the extremely successful launch of Speight's SUMMIT Ultra Low Carb beer this new range continues to exceed sales expectations while quickly gaining category marketing share.

With our Speights summit activation it was imperative that our promotional products had all the attributes to appeal to a consumer motivated by activity, health and wellbeing.
AMS with its strong history in apparel manufacturing was able to deliver a product with the level of performance functionality and quality associated with the leisure industry.
AMS design team complemented this with contemporary and relevant styles ensuring appeal to the target consumer. Ultimately we were able to activate market activity with new and refreshing promotional product for our industry.

Fiona Hyde • Procurement Leader, Lion